Why do you do what you do?

Do you ever wonder if you could show up more fully in your life and make a bigger difference?

Me too.

The fear of dying with the difference only I can make still inside became very real to me when I nearly got run over while jogging across a crosswalk during my daily run to the cemetery and back.

It was then that I decided that if I didn't want to end up in the cemetery, it'd be better if I drove to it, ran there.

My daily cemetery run is a meditation about making a bigger difference with whatever time I have left. This practice helped me craft the idea that better living is achieved through endeavors that matter. Building identity and forging meaning comes when you decide to live your legacy.

It wasn't until I began sharing my story that my work began to connect and earn the enrollment that helps make change happen for those I seek to serve. People don't invest in the features and benefits of your offer. They buy into the transformation you promise.

Are you selling stuff and services, or a better way of being and becoming in the marketing stories you're sharing? Want to make a real connection with those who need to engage with what you do to enhance their lives?

Start telling stories that speak to their challenges and aspirations. Craft stories that connect through empathy, emotion, dreams, and desires. Share a narrative about where you're going and why we should follow you now.

Choose your story, choose your future.

Work that matters begins with a story worth telling. Tell me a story...

Scott Perry, Difference-Maker Coach at Creative on Purpose.

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