*tap*tap*tap* "Is this Thing On?"

Communicating with Intention and Integrity

Not everyone wants to stand up and be seen or speak up and be heard. But if you do, have something to say worth sharing and lean into learning how to say it well!

Here are some questions we ask in Seth Godin's The Marketing Seminar that you can ask yourself to help you craft a message that hits the mark and initiate the transformation you seek to make.

Who's it for?

Have you clearly defined a small group of individuals who will benefit from your wisdom? What are their common needs, wants, dreams, and desires? Do you have their permission to connect? Their attention? Their trust? 

What's it for?

Is what you're saying serving others or yourself? What change do you seek to make through your message? What insight, information, or inspiration do you intend to impart? What action do you want those listening to take?

What promise are you making?

What's the outcome your audience will experience if they act on what you share? Will the journey be worth their valuable time, attention, and effort? What are the stakes and peril of moving forward? Of doing nothing?

Remember that it's essential that your values and talents align with your audience's values and needs. That helps you see that you're where you belong.

What message are you going to share today? With whom? What for? Why?

It matters and we need to hear from you.

Keep flying higher!

Scott Perry, Chief Difference-Maker at Creative on Purpose

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